When it comes to advocacy, we bring more than just about anybody. More experience. More depth. More measurement. More creativity. More flexibility. Our 15+ years experience in working with consumer, employee and customer advocates has honed a particular brand of advocacy focused on generating revenue and improving how a company, well, does what it does.
Today, the relationship companies have with their customers is more important than ever and directly impacts loyalty, word of mouth and ultimately success.
We harness, cultivate and direct customer advocacy that leads to measurable business outcomes by:
Below are several questions to think through that can help you to start organizing how you approach forming a Customer Advisory Board. While these are examples of the key considerations (there are about 20) it gives you an idea of how the answers can help to shape a plan.
We’re going to share our approach to case studies that will change your case-study life. The secret ingredient? Approaching the case study as you might a new customer – understand yourself and how you do what you do, understand the deeper customer problem, articulate in simple and jargon-free terms how you resolved their problem, most of all, focus on the business outcomes.