When it comes to advocacy, we bring more than just about anybody. More experience. More depth. More measurement. More creativity. More flexibility. Our 15+ years experience in working with consumer, employee and customer advocates has honed a particular brand of advocacy focused on generating revenue and improving how a company, well, does what it does.
Today, the relationship companies have with their customers is more important than ever and directly impacts loyalty, word of mouth and ultimately success.
We harness, cultivate and direct customer advocacy that leads to measurable business outcomes by:
The term ‘case study’ is fraught with confusion and (oftentimes) finger-pointing. After all, they are an outcome of customer advocacy and something that plagues nearly every company, big and small. Who is actually responsible for customer advocacy (in general) and customer advocates (specifically)? (Hint: it's not entirely marketing)
Below are several questions to think through that can help you to start organizing how you approach forming a Customer Advisory Board. While these are examples of the key considerations (there are about 20) it gives you an idea of how the answers can help to shape a plan.