For most companies, Customer Advocacy doesn't happen on its own. It needs to be cultivated, harnessed, and focused on specific business outcomes. There is a "method to the madness" and our framework and methodology enable organizations to quickly begin benefitting from customer advocacy.
We identify customer advocates who want to tell their story and, at the same time, flag unhappy customers who may represent revenue risk.
We organize, moderate, and manage your Customer Advisory Board to gain feedback and insight into products and services, customer success, go-to-market strategy, sales and marketing messaging, market trends, and more.
We transform anecdotal customer stories into sales and marketing content your teams can share.
Start approaching customer advocacy as an important business driver. Start measuring advocacy against meaningful, tangible business outcomes. Start using a measurement tool that ties activity to outcomes, and wrings out the fluff and soft metrics that don't tell you much. Start using the Customer Advocacy Index.
We can build the foundation for a Customer Advocacy growth engine, set you up for success and help you drive the program. Or we can simply hand you the keys to manage. Whatever works for you, works for us.
Customer Advocacy is important for all companies, but especially so for companies that need to address specific challenges:
Every company hits a revenue plateau at some point, whether it’s at $5 million, $15 million or $50 million. We help you tap into your current customer base to help fuel growth faster, less expensively and more profitably than simply focusing on net new logos.
We help VC-backed companies put the pedal to the metal by harnessing the growth opportunities within their current customer base, creating a powerful Customer Advisory Board, creating a case study library and driving referrals and recommendations.
Replacing lost revenue is not only expensive and time-consuming but also a signal of potentially larger business issues. We help reduce churn and build customer loyalty to not only keep revenue but grow it.
Customers are more demanding and have more options than ever, meaning you need to constantly up your game. This means not only keeping a pulse on customer satisfaction but also tapping into a steady stream of insights and feedback to inform and shape what and how you go to market.
Learn how to build a sustainable customer growth engine.