Debbie McGrath, CEO / HR.com
"Customer advocates are far more loyal and profitable than non-advocates"- Forrester
“Fully engaged” customers deliver a 23% premium over average customers in share of wallet, profitability, revenue, and relationship growth. Only 13% of B2B customers are fully engaged.
Brand advocates are 83% more likely to share the information your leadership, your product teams and your prospects need.
According to Gartner, 91% of customers in advocacy programs felt more valued as a customer and 96% are willing to share their experiences.
Learn how to build a sustainable customer growth engine.
If organized correctly, customer advocates can become a bellwether for the overall health of a brand and a leading indicator of success. This is exactly why business leaders increasingly view customer advocates as strategic assets instead of a “nice-to-have.”
The term ‘case study’ is fraught with confusion and (oftentimes) finger-pointing. After all, they are an outcome of customer advocacy and something that plagues nearly every company, big and small. Who is actually responsible for customer advocacy (in general) and customer advocates (specifically)? (Hint: it's not entirely marketing)