Debbie McGrath, CEO / HR.com
"Customer advocates are far more loyal and profitable than non-advocates"- Forrester
“Fully engaged” customers deliver a 23% premium over average customers in share of wallet, profitability, revenue, and relationship growth. Only 13% of B2B customers are fully engaged.
Brand advocates are 83% more likely to share the information your leadership, your product teams and your prospects need.
According to Gartner, 91% of customers in advocacy programs felt more valued as a customer and 96% are willing to share their experiences.
Learn how to build a sustainable customer growth engine.
Achieving world-class user adoption is within the grasp of every company that really wants it. If your organization is struggling with user adoption, we share five things you can start doing today to begin moving in the right direction.
If organized correctly, customer advocates can become a bellwether for the overall health of a brand and a leading indicator of success. This is exactly why business leaders increasingly view customer advocates as strategic assets instead of a “nice-to-have.”