Debbie McGrath, CEO / HR.com
"Customer advocates are far more loyal and profitable than non-advocates"- Forrester
“Fully engaged” customers deliver a 23% premium over average customers in share of wallet, profitability, revenue, and relationship growth. Only 13% of B2B customers are fully engaged.
Brand advocates are 83% more likely to share the information your leadership, your product teams and your prospects need.
According to Gartner, 91% of customers in advocacy programs felt more valued as a customer and 96% are willing to share their experiences.
Learn how to build a sustainable customer growth engine.
Everyone gets excited when they first talk about customer advocacy. I mean, who doesn’t want customers to be their champion? They have grand visions of what it could be and believe it can be a catalyst for great things. And it can – and if done right generates tremendous sustainable business value -- although it’s not uncommon for enthusiasm to quickly fade when immediate results do not emerge. The reality is that every company has powerful customer advocates that can be a game-changer but building successful and scalable advocacy is a process that starts with a solid foundation and is focused on specific measurable outcomes.
Achieving world-class user adoption is within the grasp of every company that really wants it. If your organization is struggling with user adoption, we share five things you can start doing today to begin moving in the right direction.