"Customer advocates are far more loyal and profitable than non-advocates"- Forrester
“Fully engaged” customers deliver a 23% premium over average customers in share of wallet, profitability, revenue, and relationship growth. Only 13% of B2B customers are fully engaged.
Brand advocates are 83% more likely to share the information your leadership, your product teams and your prospects need.
According to Gartner, 91% of customers in advocacy programs felt more valued as a customer and 96% are willing to share their experiences.
Learn how to build a sustainable customer growth engine.
The term ‘case study’ is fraught with confusion and (oftentimes) finger-pointing. After all, they are an outcome of customer advocacy and something that plagues nearly every company, big and small. Who is actually responsible for customer advocacy (in general) and customer advocates (specifically)? (Hint: it's not entirely marketing)
Below are several questions to think through that can help you to start organizing how you approach forming a Customer Advisory Board. While these are examples of the key considerations (there are about 20) it gives you an idea of how the answers can help to shape a plan.