"Customer advocates are far more loyal and profitable than non-advocates"- Forrester
“Fully engaged” customers deliver a 23% premium over average customers in share of wallet, profitability, revenue, and relationship growth. Only 13% of B2B customers are fully engaged.
Brand advocates are 83% more likely to share the information your leadership, your product teams and your prospects need.
According to Gartner, 91% of customers in advocacy programs felt more valued as a customer and 96% are willing to share their experiences.
Learn how to build a sustainable customer growth engine.
Below are several questions to think through that can help you to start organizing how you approach forming a Customer Advisory Board. While these are examples of the key considerations (there are about 20) it gives you an idea of how the answers can help to shape a plan.
We’re going to share our approach to case studies that will change your case-study life. The secret ingredient? Approaching the case study as you might a new customer – understand yourself and how you do what you do, understand the deeper customer problem, articulate in simple and jargon-free terms how you resolved their problem, most of all, focus on the business outcomes.