When it comes to advocacy, we bring more than just about anybody. More experience. More depth. More measurement. More creativity. More flexibility. Our 15+ years of experience working with consumer, employee and customer advocates has honed a particular brand of advocacy focused on accelerating revenue and improving how a company does what it does.
The relationship you have with your customers is more important than ever and directly impacts loyalty, word of mouth and ultimately success.
We harness, cultivate and direct customer advocacy that leads to measurable business outcomes by:
If organized correctly, customer advocates can become a bellwether for the overall health of a brand and a leading indicator of success. This is exactly why business leaders increasingly view customer advocates as strategic assets instead of a “nice-to-have.”
The term ‘case study’ is fraught with confusion and (oftentimes) finger-pointing. After all, they are an outcome of customer advocacy and something that plagues nearly every company, big and small. Who is actually responsible for customer advocacy (in general) and customer advocates (specifically)? (Hint: it's not entirely marketing)