When it comes to advocacy, we bring more to the table than just about anybody. More experience. More depth. More creativity. More strategy. More flexibility. Our 15+ years of experience working with consumer, employee, and customer advocates has honed a particular brand of advocacy focused on improving competitiveness, increasing loyalty, and accelerating revenue growth.
Improve products, customer success, and go-to-market with a powerful Customer Advisory Board.
While it’s always been a smart move to convene a “customer board of directors,” the reality for many companies today is that they simply will not succeed without active help and direction from their customers, elevating the Customer Advisory Board from simply a nice-to-have convenience to mission-critical status.
Everyone gets excited when they first talk about customer advocacy. I mean, who doesn’t want customers to be their champion? They have grand visions of what it could be and believe it can be a catalyst for great things. And it can – and if done right generates tremendous sustainable business value -- although it’s not uncommon for enthusiasm to quickly fade when immediate results do not emerge. The reality is that every company has powerful customer advocates that can be a game-changer but building successful and scalable advocacy is a process that starts with a solid foundation and is focused on specific measurable outcomes.