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The Rule of Seven

We believe closer customer relationships are the key to business growth.

Smart Advocacy is Smart Business.

When it comes to advocacy, we bring more to the table than just about anybody. More experience. More depth. More creativity. More strategy. More flexibility. Our 15+ years of experience working with consumer, employee, and customer advocates has honed a particular brand of advocacy focused on improving competitiveness, increasing loyalty, and accelerating revenue growth.

The relationship you have with your customers is more important than ever and directly impacts loyalty, word of mouth, and ultimately success.

We harness, cultivate, and direct customer advocacy that leads to measurable business outcomes.

Quickly identify and organize the right customers as advocates.

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Craft and articulate stronger brand stories through better customer stories.

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Activate customers as advocates with a clear path to growing your current footprint.

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Improve products, customer success, and go-to-market with a powerful Customer Advisory Board.

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There is great untapped value in strengthening the bond between you and your customers.

We can help with that.

Get Started Today

Latest Blog Posts

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Three Reasons A Customer Advisory Board Is More Important Than Ever

While it’s always been a smart move to convene a “customer board of directors,” the reality for many companies today is that they simply will not succeed without active help and direction from their customers, elevating the Customer Advisory Board from simply a nice-to-have convenience to mission-critical status.

Silver linings

Silver Linings: Why NOW is the right time to get your customer stories straight

Amid all of the chaos, uncertainty, and anxiety, take this time to develop the toolkit that will provide a competitive advantage and help jump-start revenue growth.

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5 Reasons Your Customer Advocacy is Failing

Everyone gets excited when they first talk about customer advocacy. I mean, who doesn’t want customers to be their champion? They have grand visions of what it could be and believe it can be a catalyst for great things. And it can – and if done right generates tremendous sustainable business value -- although it’s not uncommon for enthusiasm to quickly fade when immediate results do not emerge. The reality is that every company has powerful customer advocates that can be a game-changer but building successful and scalable advocacy is a process that starts with a solid foundation and is focused on specific measurable outcomes.

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